|
|
|
|
|
|
|
©2008 Media Highway International
|
|
|
What is "white label" software?
This is software you can brand and integrate tightly into your existing web domain. The user experience is near seamless, and using StatsPlugger any company can have its own analytics environment.
Overview
One of the goals in developing StatsPlugger was to provide current and future partners with a toolkit to enable them to rapidly develop their own web analytics environment. The other goal was that pricing should be competitive, and easy to incorporate into the business models of our partners, so we decided to charge only by page views generated, and not to use the more common license/pageview model.
With StatsPlugger the user interface can be completely customized and branded, giving you total freedom to build the user interface to your own specifications to ensure that the needs of your target group are being met.
With StatsPlugger, current and future partners will be able to create new revenue streams, selling a stand-alone web analytics service or incorporating the solution into an existing service such as a CMS. Using XML technology, development is quick and easy ensuring a good ROI. Typical StatsPlugger partners are ISPs, ASPs, HSPs, website builders and CMS suppliers.
|
|
StatsPlugger technology is based on XML. With this technology, RSS-like data feeds containing the information needed to build a report are created. The Document Type Definition (DTD) created by Media Highway describes every data feed that is generated by StatsPlugger in detail.
Because StatsPlugger data feeds contain plain data, it's easy to present this data in a graphical report any way you want. Combining different data feeds on one page, user-based reporting and incorporating data feeds into other applications are no problem.
With 10 years of experience in developing web analytics solutions, StatsPlugger (part of Media Highway International) knows how to get the data. False hits caused by spiders and search engines will be filtered out, client-side caching is prevented, profiles are based on several different items, and so on. As Internet technology changes ever more rapidly, StatsPlugger watches developments closely to make sure we are able to respond quickly to changes and new possibilities. That means we can be sure we're creating a clear picture of the activities of a website visitor.
|
|
|
|
|
